About The Brand
Jagermeister is a German herbal liqueur crafted from 56 natural botanicals, matured in oak and rooted in over 80 years of family tradition. Today it stands as a bold global icon, known for its distinctive flavour and its mission to fuel unforgettable nights around the world.
Project Goal
Create a key visual concept to promote the Jagermeister Mule in 2020. This can be an adaption of last year’s design or something completely different. Either way I must stay true to the brand heritage while making the drink relevant to the earlier evening, lower energy and/or summery occasion.
Project Deliverables
I came up with the slogan “Break The Ice This Summer” after taking into consideration all that I had learnt about Jagermeister in my research. The main thing I took away from my research was that Jagermeister are going through a time of trying to break the stereotype of only supplying the Jager Bomb. With this in mind, the slogan I came up with had two main objectives...
Break The Ice - Bringing people together with social activity
Breaking Stereotype - Breaking the stereotype that Jagermeister is only a shot
After this I then created a poster, a flyer design and a billboard design. All three of these would be adapted for a wide range of materials.
