About The Brand
Jägermeister is a German herbal liqueur crafted from 56 natural botanicals, matured in oak and rooted in over 80 years of family tradition. Today it stands as a bold global icon, known for its distinctive flavour and its mission to fuel unforgettable nights around the world.
Project Goal
Create a key visual concept to promote the Jagermeister Mule in 2020. This can be an adaption of last year’s design or something completely different. Either way you must stay true to the brand heritage while making the drink relevant to the earlier evening, lower energy and/or summery occasion.
Project Deliverables
I came up with the slogan “Break The Ice This Summer” after taking into consideration all that I had learnt about Jagermeister in my research. The main thing I took away from my research was that Jagermeister are going through a time of trying to break the stereotype of only supplying the Jager Bomb. With this in mind, the slogan I came up with had two main objectives...
Break The Ice - Bringing people together with social activity
Breaking Stereotype - Breaking the stereotype that Jagermeister is only a shot
After this I then created a poster, a flyer design and a billboard design. All three of these would be adapted for a wide range of materials.
