About The Project
BURU came to us with an excellent concept in mind, they were struggling to visualise it though and see how it would all come together. They wanted us to not only create a visual identity that represented their brand, but also create in-app mockups that their team of developers could use as a base. We wanted to keep the brand identity clean and relevant with a user interface that was easy to navigate and required no instructions.
Project Goal
BURU wanted to disrupt the traditional banking apps, we found these to be pretty boring and lacked any real change since their inception. We wanted to bring some fresh and vibrant design to mobile banking. Initially we had a look at what was working and what wasn't working in the current mobile banking field.
Project Deliverables
We started off by drafting out some concepts for the logo design. We wanted to keep the logo somewhat playful and relative to the information we had gathered during my research phase. We landed on this minimalist illustration of a Guru. BURU immediately fell in love with this concept and were really pleased with the direction we decided to go. The bold lines and easy to recognise symbol made this perfect for scalability.
We wanted to keep both the typography + the colour scheme simplistic and relevant to the target audience. The bright, vivid green not only relates to money, but it also symbolises youthfulness which ties in well to BURU’s target demographic.
