About The Brand
VESUP approached us to create a brand identity that would resonate with both the demographics they are trying to target, Vegans + gym goers. We wanted to make this approachable for both Vegans + people that were curious about the vegan lifestyle. We were asked to create an identity system + packaging design.
Project Goal
Upon some initial research we struggled to find any brands that had successfully bridged the gap between Vegans + Gymgoers. Initially we had a look at what was working and what wasn't working in the fitness industry before proceeding to design an identity that suited.
Project Deliverables
We started off by drafting out some concepts for the logo design. We wanted to combine 3 different elements which were plants, the letter “V” and the colour green to represent plants & nature. For the colour choice we wanted to keep it simple and true to vegan-ism but also with striking elements to help it stand out on shelf. We chose Avant Garde as the primary font because I feel it has a mixture of natural and bold elements which ties together the Vegan & Supplement markets.
