About The Brand
Growing up in Manchester, Sean and his brother Paul were surrounded by a fantastic range of craft brewers and bars bursting with character. Since they were in their early twenties, they both had a massive passion for crafting their own beers, leading to them producing and selling them on their university campus.
Fast forward twenty years and their passion is still as fiery as it was back then. They now have 3 bars across Scotland and the north of England and are now taking a pop at the retail market with canned beers.
Project Goal
Sean and Paul came to me looking for a modern and fresh identity that would stand out in bars and on supermarket shelves. They wanted an identity that not only highlighted their passion for adventure, but also had the sense of being grounded and stable sending a message that they were here to stand the test of time.
Project Deliverables
We started off by crafting their identity. We created a logo that could be used across multiple deliverables and could be adapted for illustrative purposes across their bars. After the overall identity was signed off, we then moved on to creating the packaging artwork for their new can. We also created coasters, posters and other print memorabilia that would be used throughout their establishments.
