About The Project
Roasty’s was created with one clear goal in mind – to bring bold flavour and quality ingredients together under a brand that feels honest, confident, and instantly recognisable. My role in this project was to design a logo that captured the warmth and personality of the brand while remaining versatile across packaging, signage, and digital platforms. The identity needed to feel modern but rooted in comfort, reflecting the simple joy of good food done properly. The final logo balances strong typography with subtle character, giving Roasty’s a visual foundation that can grow alongside the brand.
Project Goal
The goal of this project was to create a strong, distinctive logo that would act as the foundation of the Roasty’s brand. The identity needed to feel warm, approachable, and confident while remaining flexible across packaging, signage, and digital use. A key focus was designing a mark that felt bold and recognisable, supported by considered typography that reflects the brand’s personality. The final outcome delivers a logo that is both characterful and practical, giving Roasty’s a visual identity they can confidently build upon.
Project Deliverables
After we created an identity system, we were then tasked to create some extra assets that would play a massive role of driving the identity home. These assets included multiple packaging designs, clothing design and also some in app mockups of how the app could end up looking at a later stage.
