About The Brand
Although there has been some heavy hitters in the food delivery game in recent years a poll was taken and the people of Manchester weren’t happy with the service they were getting from some of the bigger names in this industry. Richard Gilles is the founder of Easy Eats and a proud born and bred Mancunian who wanted to give the city a better, more reliable delivery system that the people of Manchester could get behind. Richard thought that Easy Eats would be the answer.
Project Goal
We were tasked to recreate their identity from scratch. This included a new logo, customised typography and brand guidelines for EasyEats to use moving forward. EasyEats wanted us to keep the designs quite literal and wanted us to incorporate a location mark. We wanted to use colours that are warming and inviting but would also stand out on packaging and online applications.
Project Deliverables
After we created an identity system, we were then tasked to create some extra assets that would play a massive role of driving the identity home. These assets included multiple packaging designs, clothing design and also some in app mockups of how the app could end up looking at a later stage.
